In 2024, we welcomed 13-1023 Peach Fuzzy

The annual PANTONE representative color has finally been unveiled.

In 2024, we welcomed the Soft Peach (13-1023 Peach Fuzzy).

This is a velvety and gentle peach color, somewhere between pink and orange.

Sweet and soft peaches also want to give us a warm embrace in winter.

Why can the peach color that people want to touch represent 2024

Since 2000, PANTONE, a global color authority, has been selecting a color every year to represent 

                                     the current spirit of the times and promoting its popularity in various industries around the world.

                                     War, celebrity deaths, artificial intelligence, 2023 is a year full of uncertainty, and we are tense and more 

concerned about ourselves.

Color has become a mirror of emotions, dopamine is popular in spring and summer, and Maillard is popular 

in autumn and winter. The representative colors for 2024 have also been assigned a similar mission by PANTONE:

I'm very angry, what can calm me down? 

The final selected "Soft Peach" is a gentle peach color, as light as a dandelion.

When you see it, you may think of peaches, feathers, silks, blankets, powder blusher, 

and even the color of the sky at sunrise or sunset.

"Soft Peach" reminds us to listen to ourselves and enjoy peaceful moments of solitude.

"At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows 

ever stronger as dose our imaginings of a more peaceful future," said company vice president Laurie Presman. 

We needed a color " whose gentle lightness and airy presence lifts us into the future." Pressman added.